Katharina Miklauz

Animal person, trailblazer, WOW founder

Katharina grew up in an animal-loving family with a dog, cat, dwarf hamster and rabbit. She was always surrounded by her furry friends. Then came the day when the Goldie dog Nala captured Katharina's heart and her life. Naturally, feeding her first dog a healthy and balanced diet was a major concern for the new owner. So she set out in search of a dog food that she could feed Nala with a clear conscience. And at first she didn't find what she was looking for. A food that was regionally produced, free from additives and flavour enhancers, free from sugar and grain ... many people and their pets could certainly benefit from this!

Without further ado, Katharina decided to take matters into her own hands - and so began her journey in the pet industry. She subsequently founded WOW in 2018. Since then, the Vienna-based family business has been working closely with experts to develop nutritious, balanced food for our furry friends. Completely cruelty-free, of course. Since 2024, WOW CAT has finally been offering healthy, high-quality food for cats with the WOW factor!

Katharina is particularly happy that WOW & WOW Cat offer exactly what she was looking for: balanced food for four-legged friends at a fair price. She would love to provide all dogs and cats with healthy meals. With WOW, she has definitely taken a step in this direction and fills the bowls of many dogs and cats every day in a healthy and tasty way! 

Katharina Miklauz with a border collie looking over her shoulderKatharina Miklauz with a border collie looking over her shoulder