A cat and a dog are in the picture and with them two cans, one of which has a green plant growing out of it.A cat and a dog are in the picture and with them two cans, one of which has a green plant growing out of it.

Recycling at WOW

Our mission is not only to offer your faithful companions the best, but also to do our bit for the environment. Find out here how we are committed to sustainability and what steps we are taking to reduce our environmental impact. Discover which recyclable materials we use and which initiatives we support to create a greener future for our furry friends and our planet.

TRUE RECYCLING WONDERS:
OUR CANS

All WOW cans are made from over 95% tin. And for good reason: it is one of the most recyclable materials and can be recycled an infinite number of times. What’s more, 60% of the material already used comes from the recycling process. So, please dispose of your WOW cans in the tin and can containers or in the yellow bin (depending on your region) and allow them to be used many more times! This not only saves waste, it also reduces energy consumption compared to the production of new sheet metal!

WOW DOG & CAT cans that fly in the airWOW DOG & CAT cans that fly in the air
WOW DOG labelsWOW DOG labels

PURE PAPER:
OUR LABELS

The labels on our cans are made of 100% pure paper. Paper is not only a valuable, natural material, it can also be fully recycled. We are counting on your cooperation to ensure that the can labels can be recycled: please remove the label from the can before disposing of it and throw the label in the waste paper container. A small effort for you – a big contribution to climate protection and waste minimisation!

THE OLD BECOMES NEW:
OUR CARDBOARD TRAYS

Our cans and other products are delivered to the shops in cardboard trays or crates, which also serve to protect the cans. A tray is loaded with several products and then wrapped in film. Our cardboard trays are made from a material mix that already consists of up to 80% recycled material (GD2 paper, corrugated material, testliner). If you buy a whole tray for your furry friend, please dispose of the cardboard in the waste paper container. This way, at least 70%, and in many cases even 100%, of the tray can be recycled.

WOW DOG advantage pack on a treadmillWOW DOG advantage pack on a treadmill
Katharina Miklauz standing in front of pallets wrapped in filmKatharina Miklauz standing in front of pallets wrapped in film

HALF RECYCLED:
OUR PROTECTIVE FILM

Stretch film is used to ensure that the cans are well secured in their trays and are not damaged during transport. The stretch film we use (Green LDPE/PE) is 100% recyclable. It is also made from up to 50% recycled material, i.e. plastic that has already been recycled. This enables us to save raw materials, reduce CO₂ consumption and avoid waste. Please dispose of the film with the plastics so that it can be recycled. 

FROM RENEWABLE RAW MATERIALS:
OUR DRY FOOD BAGS

Our dry food is packaged in a composite film (PET/PE) in combination with paper. This packaging is used for a lot of foods. It ensures a long shelf life and protects the valuable contents from external influences. The outer layer is very robust, the inner layer ensures the food retains maximum freshness. Unfortunately, this type of packaging cannot yet be recycled. We are working with packaging manufacturers on improvements so that we can soon switch to environmentally friendly alternatives. But protecting our products for your pet is, of course, our top priority.

WOW CAT dry food with a cat sitting next to itWOW CAT dry food with a cat sitting next to it
A dog looking at a WOW DOG Dentals package that a person is holding and has already taken a stick out of the package.A dog looking at a WOW DOG Dentals package that a person is holding and has already taken a stick out of the package.

FRESHNESS FACTOR:
OUR WOW DOG DENTALS PACKAGING

The packaging of our dental sticks consists of two layers of plastic (PET/PE), and a special varnish that provides the rough surface. Unfortunately, this composite film is not recyclable. Nevertheless, it is currently the best packaging available, and guarantees that the WOW DOG DENTALS reach you and your pet in top quality and remain fresh and durable for a long time.

CLIMATE-FRIENDLY TRANSPORT:
OUR TREAT AND SNACK BAGS

The stand-up pouches are made of plastic composite material (PET/PE). Although this material cannot be recycled, it has many advantages. It keeps our products fresh and ensures they have a long shelf life even without artificial preservatives. They also consume comparatively less CO₂ during transportation due to the low packaging weight. The viewing window guarantees that you are not buying a fake or bogus pack. Thanks to the perforation on the top, the bags can be easily hung up at the point of sale, eliminating the need for additional outer packaging. The freshness or pressure seal ensures that you can easily store all your WOW Snacks and take them with you – fresh and without any loss of quality!

Two WOW DOG snacks standing in a flowering bushTwo WOW DOG snacks standing in a flowering bush

CLIMATE-FRIENDLY TRANSPORT:
OUR TREAT AND SNACK BAGS

Our Natural Chews and our Soft Snacks come to you well protected in a practical bag. We use virgin plastic for this, as the use of recycled plastic is currently still prohibited in the food sector. The good news is that the packaging material consists of a 100% mono-material composite made from OPE/PE. This means for you: You can dispose of the bag with your plastic waste and it will be fully recycled. 

Two WOW DOG snacks standing in a flowering bushTwo WOW DOG snacks standing in a flowering bush
WOW Crunchy Snack packagingWOW Crunchy Snack packaging

RECYCLABLE PLASTIC: THE PACKAGING OF OUR CAT Crunchy Snacks

Our new cat snacks - Crunchy Snacks - are packaged in a so-called mono-composite made of two layers of PE plastic. As both layers are made from the same base material, this packaging is almost 100% recyclable! A mono-wrap is currently the most sustainable plastic packaging option that combines recyclability and good freshness retention properties. 

THE CO₂-SAVING SUPERSTAR:
OUR ALUMINIUM TUBES

Our pâtés are filled in aluminium tubes with plastic caps. Aluminium is the real star among recyclable materials because it can be reused an infinite number of times. It protects the contents from external influences and keeps them fresh even without unnecessary preservatives. The raw liver pâté is filled in this tube and then cooked in an autoclave. This preserves it without the use of artificial preservatives! As the tube is very light, it consumes less CO₂ during transportation. Please dispose of empty tubes into the metal or yellow container (depending on your region). This way the old tube can quickly be turned into a new one – and this results in energy savings of 90% compared to the production of new tubes! Depending on your region, please dispose of the plastic cap in the correct recycling container so that it too can be given a new lease of life! 

WOW DOG packaging tube of organic liver pâtéWOW DOG packaging tube of organic liver pâté
WOW Creamy Snack packagingWOW Creamy Snack packaging

RECYCLABLE CARDBOARD PACKAGING &
SUSTAINABILITY INITIATIVES FOR FRESH ENJOYMENT

Our Creamy Snacks are delivered in cardboard packaging. This consists of at least 95% recycled material and is 100% recyclable. The sachets that keep the snack cream fresh are made of film, which unfortunately cannot be recycled. Please dispose of them in the residual waste. We are constantly working with our partners in the packaging industry to develop new solutions that combine product safety and sustainability.