Social commitment

At WOW, we take social responsibility and live this in our corporate culture. Whether it's sustainable production, recyclable packaging or regional value creation and the creation of local jobs - a socially sustainable approach runs through everything we do.

Not only do the people whose jobs depend on our production and distribution benefit from our entrepreneurial activities, we also set clear social priorities. 

Food for animal shelters

Something that is especially important to us is providing food for animals who are not lucky enough to live in a loving home with their owners. Despite the devoted care provided by staff, animal shelters in Austria and Germany are lacking at every turn – and that's where we come in: 

WOW donates food to the animal shelters and thus helps put healthy, sustainably-produced, quality food in their dogs’ bowls. Without compromising on our usual quality or the unique taste of WOW.

Because: It doesn't matter whether it's a shelter dog or a pet dog – both deserve only the best! 

Ein WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindetEin WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindet
Hund mit einer Mistkabel auf der eine Dose Adult Pute aufgespießt wurdeHund mit einer Mistkabel auf der eine Dose Adult Pute aufgespießt wurde

Love for pets

With our donations to animal shelters, we continue what we stand for: Love for animals! Every dog and cat deserves a diet that is species-appropriate, tastes good and provides everything their body needs. We have developed the WOW and WOW CAT recipes together with nutrition experts and veterinarians for the different age groups and promise consistently high quality, which is also extremely important in animal shelters.

Local Jobs and value creation

As a family business, it is also important to us to buy and process regional ingredients as much as possible. Our production in Styria, in central Austria, supports the local population. We create jobs in their immediate vicinity, and we ensure that the money stays in the region and benefits the people here by purchasing from selected producers with a strong regional focus.

Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebtDrei Hunde die sich in den Pfoten halten über denen ein Herz schwebt
Ein gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hältEin gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hält

No animal testing

Because social commitment and love for animals go hand in hand for us, we do not use animal testing at all. From the very beginning, the animal welfare organisation PETA has included us in its list of animal-free food brands. With us, no animal has to suffer to get something good into your pet's bowl! And: in our WOW office there are plenty of volunteer test eaters who are regularly happy to receive flavour samples. Volunteer testers are still the best testers!

Everyone can do their bit

You can also do something for the environment! Namely, make sure that you buy products that are sustainable and as recyclable as possible - like the cans from WOW and WOW CAT. If you want to know how our packaging can be recycled, read about it here.  If you would also like to support an animal shelter, find out where one is near you and find out what the animals need. Every little gesture helps!

Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebtDrei Hunde die sich in den Pfoten halten über denen ein Herz schwebt