Because nature is close to our hearts

WOW thinks about the environment

At WOW, we not only care about our friends on four paws, but also about the world in which we live together with our dogs. Therefore, it is important to us to deal responsibly with the resources of Mother Earth. 

As a family-run business that is not backed by a large corporation, we are in control of how we act and what goals we pursue. We serve your dog only the best from nature and also make sure that it is doing well. Because it's not just your dog that feels best in the countryside.

We build on recycling.

We have been perfecting our packaging concept for years - and are far from finished with it. Tin cans are still the best solution for our wet food, because they are 100% recyclable. Our paper labels are made exclusively from recycled paper. Wherever possible - and where the protection of the product allows it - we also work with recyclable materials for dry food and snacks.

We think and work regionally.

WOW is an Austrian brand. This means that we produce 100% of our food in Austria - naturally in accordance with the strictest Austrian standards. We also source our ingredients regionally and preferably from Austria. And exclusively from farms whose philosophy we stand behind.

We are proud members of ClimatePartner.

Even though we take care to keep our CO2 consumption as low as possible in all areas of the company, we cannot yet reduce it to zero. As a Climate Partner, however, we are committed to offsetting every emission caused by shipping our products to your four-legged friend's home. Through our contribution to ClimatePartner, we support sustainable development in the Austrian Alpine region - because this is where our roots lie.

Of course, we are constantly working to sustainably reduce our greenhouse gas emissions step by step. And thus also the CO2 footprint of our company (and the CO2 pawprint of your pet).